Design Inspiration

How Illustrations Impact Brand Identity

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Illustrations have found a way to take center stage in corporate web design. There was a time when photography was considered to be more effective and somehow more controllable when designing web pages. Illustrations have moved away from being purely decorative and have found a way to stand next to a compelling photo-realistic imagery. There…

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Design Inspiration

The Importance of Rebranding Your Business 

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In the business of branding, knowing when to rebrand and when not to may just be one of the most important lessons to learn. In order to avoid an immature approach – rebranding just to please an emotional itch – it’s essential to realize that not all rebranding efforts will result in big, revolutionary, blow-your-socks-off…

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Design Inspiration

The 12 Best Colors For Your Brand (and What They Mean)

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Choosing the right color for your brand and products can immediately affect how your customers view and respond to your products and services. By simply using the right colors you can persuade customers to buy your product. What colors are more attractive? Which colors evoke certain emotions? Certain colors are more attractive than others –…

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